« You know, a lot of men give up on this event so you... »
Message received in 2017, before the Étape du TourShe finished it. And ever since, we've been going too far. together.
This is the true story of a community born out of defiance.
Milestone after milestone, since 2017
Every marker is true: the dates, the figures, the bib numbers. Keep moving down the road.Fais défiler la route
Maude signs up for the Étape du Tour and proudly announces it. Discouraging messages pour in. The desire to prove herself, to share, and to bring other women along was born.
Maude is taking part in the mixed team event. After the race, around twenty people are meeting up for a Sunday outing in Paris. The community was born.
≈ 20 for the first outing
A year later, Les Bornées assembled a team of 38 people for the Étape du Tour, with a budget of €70,000. That same year, Maude completed her first Ironman in Nice.
38 people€70k budget
The project is joining Platform A, Adidas' accelerator at Station F. Weekly outings are organized in 8 cities across France.
8 cities
In May, the community went on a camp for the first time, in Montgenèvre: the spirit of our trips was born. At the same time, a fundraiser was launched to build a tool of our own.
750 events and 4,520 participations in six months, encouragement from Tony Gallopin and the Merle sisters… and in September, Smatchy was founded.
2,700 members26 citiesThe app is unveiled at VivaTech. Collaboration on the Vichy Ironman, the Étape du Tour alongside Mavic, and a first collaboration with Krys: activities all over France via our ambassadors.
▶After-movie · Étape du Tour × MavicLes Bornées jerseys will be at the Étape du Tour and featured in a collaboration with Ironman Nice, where it all started for Maude. With Krys, the community learns to repair an inner tube and ride self-sufficiently.
The Les Bornées peloton is tackling the Giant of Provence alongside Krys: "the ascent of confidence." A legendary climb, ascended together, like everything else.
Les Bornées becomes a complete brand: all-inclusive stays, a technical collection manufactured in Italy, a new ambassador program, a collaboration with Decathlon Travel, and free outings near you on Smatchy. The stated goal: Atout France certification.
Decathlon TravelNew ambassador programObjective: Atout France certificationA trip, an outing near you, a shared jersey or bib: whatever the entry point, the story continues with others.
Discover staysOutings Near YouBecome an AmbassadorThey mention it
Press, podcasts, and TV appearances that recounted the adventure.
« Les Bornées is much more than a club or a brand: it's an entire community that brings together cycling and triathlon enthusiasts, whatever their level. »
An association and a business
And we're proud of it: here's why.
