The collective putting women back at the heart of the peloton
Everything you need to write about Les Bornées: our story, our figures, our visuals and a direct contact.
The pitch, ready to quote
A ready-made introduction that journalists can use as is.
Founded in 2018, Les Bornées is France's first mixed sports collective, born to put women back at the heart of cycling and endurance sport. Today the collective brings together an active community across some twenty towns, led by around fifty ambassadors. Les Bornées runs all-inclusive sports trips and camps (cycling, triathlon, swimming, ski touring) and designs a range of eco-responsible technical clothing.
The media who have followed the adventure
A selection of articles and podcasts about the collective and its founder.
« Cycling for the feminization of sport through diversity »
lessportives.fr ↗« That the cycling community is no longer limited by gender »
womensports.fr ↗« More and more men are encouraging women to take up cycling. »
lepape-info.com ↗« Meeting with Maude Baudier, founder of Les Bornées »
femmedesport.com ↗« Guest on "Women's Journeys" »
lecafedusportbiz.fr ↗« Season 4 · Episode 36: The Limit Pushers »
podcast-entrepreneurship.audencia.com ↗The press kit
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Press kit
Pitch, story, figures, offers and contact, in PDF.
🔒 Press accessLogos
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🔒 Press accessHD photos
Trips, outings and portraits for the press.
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Maude Baudier
A former horse rider turned triathlete (Ironman finisher), Maude Baudier launched Les Bornées in 2018 after a wave of sexist remarks when she announced she would take part in the Étape du Tour. From that personal challenge a collective was born: first a handful of enthusiasts, today an active community across some twenty towns.
Her conviction has stayed intact: no one should have to do sport alone, and every woman has her place in the peloton. She also founded Smatchy, the app for finding a sports partner.
Let's talk
Interviews, visuals, information: our press agency replies to journalists within 48 hours.
